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Photograph courtesy of elPadawan, Flickr |
Since joining Medium almost a year ago, I have really enjoyed this platform. There are so many great writers here, creating some fantastic original content, that it is a little hard to keep up with all of it at times. I do manage, somewhat.
I continue to find it a bit difficult to follow the sources that I enjoy the most , which leads me to writing this recommendation. Perhaps, someone can identify what I am doing wrong, or the good folks at Medium will recognize the potential for a new feature, or adjust an algorithm somewhere.
Often cluttered with nonsense that I could really care less about, my stream is the primary concern. I follow about 22 different tags; one or two that are relatively specific, like GIS. However, most of the tags are general, such as History, Design, Culture, Photography, etc.
One example is stories by the publication “War is Boring.” I do not mean to pick on them. I have read a couple of really good articles from them, but I do not follow that publication. I do not follow the writer that recently published a story in that publication. I do not follow any of the tags identified in the article, yet there are three stories from this publication in my stream now.
Meanwhile, recent stories that I really care about, from folks that I follow, publications that I follow, and tags that I follow are getting very little stream time. Once, I tried countering this effect by accessing the tags directly, but there is another problem.
Some of the stories under tags are months old and extremely stale. For example, the first story under the tag for Missouri displays an article from February 28 that is wholly irrelevant now. The bill failed to make it out of committee back in April. What use is that story to anyone?
Visiting each individual or publication is not an option either. If I have to resort to that, I might as well just surf around the internet as I did before. Indeed, that is what started trending in my world, and I got to thinking; Medium really should have a better means of keeping folks on the site, reading the things they follow on Medium, and even things they care about that are not on Medium.
A few weeks ago, I re-discovered the RSS feed again. I was amazed. There have made great strides in the development of the RSS Reader since I last bothered with it, which was about the time Google discontinued that effort. In my most humble opinion, this is exactly what Medium should be enabling on the site to attract and retain readers.
Using Feedly, which has undergone a fantastic facelift, I can pull in stories from all over the web, and not just Medium. I can categorize my content, see what is new today, mark articles read, bookmark them for later reading, and even get suggestions for related content that I am not following, off to the side. It even provides a wide array of social media integration and sharing tools, as well as the beginnings of its own little social media platform. The platform that I migrated my publication from, Blogger did a few of these things too, though not quite as efficiently. WordPress also offers a similar format, but their interface is just awkward and confusing at best.
One thing I do not care for on Feedly, is that it requires a bit more clicking around, which I am not usually inclined to do. If I want to “Recommend” an article on Medium, or any other source really, I have to select to “Visit Website” from the bottom of the article display. Ironically, this sort of thing is probably skewing the stats on Medium too. If I go to the Medium site to “Recommend” an article, I definitely do not read it all over again.
. . .
I truly feel there is an opportunity for Medium to step up and meet the needs of current users, attract new users, and as all web sites are most interested in doing, keep those users on site all the time. Medium is by far the best platform for publishing that I have had the opportunity to use. It simplifies everything, why not simplify the stream, and make it more user centric.
I would like to see Medium implement a customizable stream, wherein users could choose to see only the content to which they subscribe; additionally, enable an option to pull in content from sources outside of Medium.
The tabs at the top already offer users the opportunity to explore other Medium publisher topics. Along with the side bar that currently displays a few articles from those subjects, maintaining those would be sufficient to encourage folks to look around a little.
Tags display need modified to display the Latest, or at minimum, as mentioned previously, make it a user-defined option. The content on many tags is stale and irrelevant.
I think these little changes could also provide writers on Medium a lot more exposure, balance the playing field a bit more, and keep it from continuing down the path of appearing at times to be a rather gated community; unless, of course, that is the intent, then never mind and carry on.