That is all that appears in my recent news feed, a headline, when it was published, and a short byline that reads, " Energy usage might be top of mind in the AI era, but soaring data center water consumption sparking concern among industry leaders."
A short two days after the story was published, attempting to access the associated link gets a 404 Error.
Attempting to search out the title on the Inform based publication gets a strong "Sorry, no results found."
Something tells me that this story may not exactly fit the narrative that Informa or their publication "AI Business" wants to forward, if they expect to retain the ad revenue they currently receive.
This is as close to the truth as you get folks. We are in desperate times, when it comes to water, but nobody will admit to it. Those that do quickly reverse their position on pressure.
The story appeared in search results on Google four days later, with a different byline, reading "Data center water consumption has spiked dramatically in the last six years, with the recent AI explosion leaving many major tech firms' lofty sustainability goals in serious jeopardy." Clicking through is still a 404.
It is really no matter. The truth is already out there, though big tech will continue to work hard at hiding the real impact of their efforts own and control your life.
Don't believe it? Here are few articles to the set the tone.
At some point, we have to eat. We cannot continue to pave all the good land out of existence and use all the water for data points.
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